Welcome to WildRock Co., an intimate atelier where the rugged majesty of Crete is distilled into one-of-a-kind, bespoke heirloom jewelry. Rooted in the wild landscapes of our island home, we believe that true luxury lies in the personnal, intentional creation of a piece that exists for you and you alone. ​Inspired by the sun-sculpted coastlines and the timeless spirit of the Aegean, I hand-select the finest materials to weave your family’s narrative into precious metal and stone. Each commission is a collaborative journey, resulting in a handcrafted legacy that captures the raw beauty of nature and the sophisticated soul of high-end design. We don't just create jewelry; we forge the future artifacts of your history.
Felicia, DE
19/5/25
The experience with Wesley is simply indescribable... Wesley is super nice, extremely open, funny and helpful... we were provided with some tips for our time in Crete and had a lot of delicious wine and good food.
Nada, CA
1/3/25
Watching a masterful goldsmith at work, surrounded by ancient olive trees, exquisite wine, delicious food, and engaging conversation, was pure magic... Memories made beneath a thousand-year-old olive tree.
Patrick, AZ
1/3/25
This experience was truly one of the best we’ve ever had! ... What really made this experience stand out was Wesley himself—he was incredibly friendly, funny, and an absolute joy to talk to.
Cathy, CA
2/6/25
Amazing location, host and experience! Wesley was sociable and great at storytelling, and made us feel very comfortable... There was lots of great wine, and even a delicious meal at the end.
Alanna, DE
30/6/25
Wesley was an amazing, friendly and very knowledgeable host. He helped the group to connect instantly... The smithing itself was so much fun and the rings we made were of great quality.
Blake, NY
21/4/25
I really think this workshop is undervalued. Wesley brings a great social element and also a service mindset to the passion he shares in this class... it set a great tone for the rest of our stay. One of the best beach alternative activities to do in Crete.
Ameilia, UK
16/6/25
Wesley is personable, knowledgeable and made the experience very enjoyable... perfect for anyone looking to do a unique experience with a material souvenir to take away.
Barnaby, UK
16/5/25
We enjoyed learning about both the history of goldsmithing in Greece, as well as, his own personal goldsmithing journey... making two beautiful rings (one gold and one silver) that we will treasure forever!
Westley, OH
13/6/25
This tour was absolutely one of the biggest highlights of our trip... My partner and I chose to use the rings as wedding bands and they came out beautifully. We even made a special trip to Crete for this specific tour.
Colten, CA
12/2/25
The location, experience, historical story telling was amazing! we chose to do the experience at super short notice, and Wesley was more than accommodating... one of the best experiences we've had in Greece!
Sarah, AU
26/3/25
Fantastic from start to finish... picturesque location surrounded by olive and orange trees on a family owned winery. Unforgettable and by far the best experience my sister and I have done while traveling.
Deiter, DE
8/9/25
We had a wonderful time there, with super nice other international participants and an expert, entertaining and persistent Wesley! ... We are very proud of our pieces of jewelry!
Lori, AZ
9/4/25
Wesley is amazing, kind, patient and knowledgeable... We wanted for nothing, the wine flowed the whole time and the food at the end was delicious. This tour is totally awesome.
Mary, UK
30/4/25
Far exceeded our expectations. Wesley... made the experience so much fun! The wine tasting was wonderful with generous pours and the 'snacks' were a delicious full meal. Best experience I’ve had in years.
Shania, FR
6/8/25
The experience Wesley offered us was simply incredible! He was a very welcoming and cheerful host. He is attentive to the well-being of his group... We highly recommend this activity!
About Us
​Wesley believes that luxury should be felt as much as it is seen. A master goldsmith who traded the cityscape of Toronto for the olive groves and azure coasts of Crete, Wesley has spent his career perfecting the balance between "the wild" and "the refined." At Wild Rock Co., he offers a rare window into the world of fine jewelry, crafting custom high-end pieces and hosting exclusive workshop experiences at the island’s most picturesque estates. His work is defined by a commitment to quality, a passion for Cretan terroir, and a belief that the most beautiful things in life are those crafted by hand, with intention, to last forever.
Wesley Sloetjes
Goldsmith, Instructor, Owner